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Top News in influencer marketing

All of the information you need as a business owner to stay on top of industry ongoings and beyond!

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Whalen 7/5/26 Whalen 7/5/26

Should You Run Influencer Marketing In-House? A Consultant's Honest Framework

Should your small business run influencer marketing in-house, hire an agency, or bring in a consultant? A 17-year practitioner breaks down real costs and a decision framework.

Whalen 7/5/26 Whalen 7/5/26

How to Audit Your Influencer Marketing Program (2026 Guide)

A how-to guide to audit your influencer marketing program. Includes influencer program audit, why influencer campaigns fail, and more.

Whalen 12/27/24 Whalen 12/27/24

Why 2025 is THE Year to Hire an Influencer Marketing Consultant

Why your brand needs to hire an influencer marketing consultant in 2025

Whalen 2/22/24 Whalen 2/22/24

The Evolving Landscape of Influencer Marketing: Top Trends in 2024

As we venture deeper into 2024, influencer marketing continues to evolve, adapting to new technologies, shifting social media landscapes, and changing consumer behaviors. Brands looking to stay ahead in the digital domain must understand and leverage these top influencer marketing trends.

Whalen 9/4/23 Whalen 9/4/23

7 Ways to usE AI in Influencer Marketing

The top seven ways to leverage AI in influencer marketing

Whalen 7/22/22 Whalen 7/22/22

the benefits of hiring a talent manager

The latest and greatest in influencer marketing and talent management.